Floriade About Town

You’re Invited to the Floriade About Town Briefing & Information Session.

This event was scheduled to be held on Wednesday 21 July 2021 but has been postponed. A rescheduled date will be advised as soon as possible.

You can still register to attend this free information session and will be advised once a new date has been confirmed.

If you have already registered, your registration will be valid for the rescheduled date and you will automatically be transferred to the new date. If you are no longer able to attend, you have the option to cancel your registration at any time. 

What is Floriade About Town?

Floriade About Town provides an opportunity for local businesses to engage with Floriade, Canberra’s leading event to capitalise on the extensive promotion of the event and engage with the Floriade audience.

Interested businesses and industry groups are invited to attend an information session where the Floriade Marketing Strategy will be presented and opportunities identified for businesses who wish to participate in the promotion of Floriade prior to and during the event.

Participating businesses who activate with Floriade branding and theming will have the opportunity to reach the broader Floriade audience of residents and visitors through being identified as a participating business in Floriade About Town.

Those who partner in Floriade About Town will receive branding toolkits, listing on the Floriade website and features in Floriade About Town communications through EDMS and social channels, and promotional opportunities.