Floriade About Town

Floriade About Town invites local businesses to develop Floriade-themed promotions and programs within the festival period, offering a chance to increase visibility, attract visitors, and engage with the economic activity generated by Floriade across the city.

Those who partner in Floriade About Town will receive branding toolkits, listed on the Floriade website and benefit from promotion of Floriade About Town through advertising, EDMs and social channels. Please refer to the 2025 information pack for further details.

Expressions of interest are now open for Floriade About Town 2025!

We invite Canberra restaurants, cafes, bars, pubs, retailers, hotels, national cultural institutions, and attractions to join Floriade About Town 2025!

Download the information pack for further details on the activation and how you can get involved. Please note applications close Monday August 4 2025.

If you have any questions about Floriade About Town, please contact our team at eventsmarketing@act.gov.au