Floriade About Town
Floriade About Town invites local businesses to deliver Floriade-themed promotions and experiences during the festival period, helping to boost visibility, attract visitors, and capitalise on the economic activity generated across the city.
Those who participate in Floriade About Town will receive branding toolkits, listings on the Floriade website, and benefit from promotion of Floriade About Town through paid advertising, EDMs and social channels. Please refer to the 2026 information pack for further details.
Expressions of interest are now open for Floriade About Town 2026!
We invite Canberra restaurants, cafes, bars, pubs, retailers, hotels, national cultural institutions, and attractions to join Floriade About Town 2026!
Download the information pack for further details on the activation and how you can get involved. Please note applications close Monday August 3 2026.
How to get involved
Getting involved in Floriade About Town is simple and flexible. It’s about creating something that feels authentic to your business, while tapping into the energy of the festival.
This could include:
- Limited-time menus, products or packages
- Immersive or themed experiences
- Events, activations or collaborations
You do not need to offer a discount.
Your offer must be new and created for Floriade. Regular business activity will not be included.
If you have any questions about Floriade About Town, please contact our team at eventsmarketing@act.gov.au
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